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Changing nonprofit landscape in 2015
Pursuant captured the trends that will shape non-profits by 2020. Based on the constant need for nonprofits to acquire new donors, the changes in what ...Read more
Happiness & Peace In A New Year Filled With Hope!
At this joyous time of year, we are grateful for family, friends and having had the opportunity to know you. We wish you abundance, happiness, ...Read more
Numbers Every Cause Marketer Should Know
Cause Compels Consumers to Move - 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. - 2013 Cone Communications/ Echo Global CSR StudyRead more
Toms Marketplace Launches
More big news in the cause space: yesterday 'Buy One Give One' pioneer TOMS launched a new online store called TOMS Marketplace that features a curated collection of 200 socially conscious products from 30 different companies.Read more
Disruption. Chipotle takes a shot at McDonalds.
Dan Pallotta: The way we think about charity is dead wrong
During a TED presentation earlier this year Dan Pallotta calls out the double standard that drives our broken relationship to charities. He is spot on! [social] ...Read more
Powerful online auctions for charities
This is a really powerful online auction concept for charities. Omaze allows users to search its site for their perfect dream opportunity—be it a spectacular vacation, ...Read more
Time Saving Apps for Business
Here are just a few applications we use at Scenario that have made a big difference in the way we work. All have desktop versions and seamless integration to mobile devices.Read more
Pretty Poison: When Graphics Kill Your Healthcare Marketing Message
1. Mistaking "pretty" for effective. Unfortunately, the subjective likes and dislikes of you and/or your staff don't count. The objective is to communicate effectively, not win a design contest. And the real test is if the target audience sees and responds in the way you planned.Read more
Omni-channel shoppers arrive. Small retailers prepare.
Empowered and always connected, the new generation of consumer demands real choice when it comes to selecting and purchasing goods.Read more