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How not to “engage” in Social Media
Thousands of Hungarians launched a Facebook campaign to launch Starbucks in Budapest. It worked -- Starbucks opened a restaurant and erased the fan page, along with its 3,000 biggest fans and brand advocates. Oops.Read more
Social media platforms are no longer optional during a crisis.
If there’s a conversation swirling around or about your campaign and it’s centered around negative press, misinformation, or a potential threats, you not only want to know about it, but you want to be able to respond.Read more
The thing we love about Twitter is it’s simplicity. The concept is simple, the usage is simple and even the design is simple. However you ...Read more