Experience matters in marketing for several reasons.

First, marketing is a dynamic field that is constantly evolving, and experience allows marketers to develop a deep understanding of the industry, market trends, and consumer behavior. This knowledge enables experienced marketers to anticipate changes in the market and adjust their strategies to stay ahead of the competition.

Second, experience allows marketers to develop a proven track record of success. Over time, marketers who have worked on a variety of campaigns and projects develop a set of skills and knowledge that enable them to achieve their objectives more efficiently and effectively. This allows them to deliver better results for their clients and build a reputation for excellence in the industry.

Third, experience enables marketers to build a network of contacts and relationships with other professionals in the industry. This network can be invaluable in accessing new opportunities, staying up to date with the latest trends, and collaborating on new projects.

Finally, experience allows marketers to develop a sense of intuition and judgment that can only be acquired through years of practice. Experienced marketers can quickly identify potential problems and opportunities, anticipate customer needs, and make informed decisions that help their clients achieve their marketing goals.

Overall, experience is essential in marketing because it allows marketers to develop the skills, knowledge, and judgement necessary to create successful marketing campaigns and drive business growth.