Video is becoming an increasingly important tool in healthcare marketing. Video content allows healthcare organizations to engage with patients and the broader public in a more visual and interactive way than traditional text-based content.

Developing a marketing plan that incorporates a range of marketing channels, including social media, email marketing, content marketing, and advertising. Scenario has developed proven processes for developing strong plans with clearly delineated metrics.

Great marketing can help healthcare systems build strong brands, engage with patients, and drive growth. Let’s explore some of the basic elements of great healthcare marketing and some opportunities to explore.

AI is already having a significant impact on healthcare marketing teams. Marketiers are moving from tactical to more strategic in their workflows, thus creating greater capacity and accuracy in redundant tasks.

Stories also help to build trust. When a business shares a story, they are showing vulnerability and allowing their audience to connect with them on a deeper level.