Cause Compels Consumers to Move – 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. – 2013 Cone Communications/ Echo Global CSR Study
More big news in the cause space: yesterday ‘Buy One Give One’ pioneer TOMS launched a new online store called TOMS Marketplace that features a curated collection of 200 socially conscious products from 30 different companies.
During a TED presentation earlier this year Dan Pallotta calls out the double standard that drives our broken relationship to charities. He is spot on! The Board Fundraising Toolkit will help your fundraising, develop hot leads, and put a process in place to raise money quickly.
This is a really powerful online auction concept for charities. Omaze allows users to search its site for their perfect dream opportunity—be it a spectacular vacation, meeting someone famous, or grabbing lunch with a sports idol. After you find an experience on Omaze, you spend $5 for each entry for your chance to win that prize. […]